Sustainability Through the Eye of the Investor
February 27, 2015
This research was published more than 5 years ago, some information may be out of date.
Morgan Stanley's Institute for Sustainable Investing surveyed active indivdual investors and uncovered four key themes:
1. Perception Gap: Most investors believe in sustainability’s financial advantages.
2. Millenial Movement: The Next Generation can drive demand.
3. Women Leading the Way: Female investors overwhelmingly support sustainability.
4. Bright Future: Sustainable investing has climbed sharply and is gaining momentum.
