Growing Prosperity: Developing Repeatable Models to Scale the Adoption of Agricultural Innovations
November 18, 2014
This research was published more than 5 years ago, some information may be out of date.
The report, Growing Prosperity: Developing Repeatable Models to Scale the Adoption of Agricultural Innovations, is intended to help early-stage companies serve smallholder farmers with agricultural innovations to improve their lives.
From the report:
"Relatively little has been written about the actions of the pioneer firms themselves—how they develop and execute their strategy and operating model as they grow and, in the process, encourage broad adoption of their innovation. This paper aims to fill that gap by focusing on the interaction between farmers and pioneer firms and what needs to happen to spur sustained adoption, allowing these firms to serve hundreds of thousands, or even millions, of smallholder farmers."
