| Geography | Global |
| Sector | Sustainable Consumer Products |
| Instrument | Equity |
| Deal Size | Minority stake with board position |
| Investor Targeted Impact | Enhance/ensure sustainable consumption and production and pioneering a new model for impact investing: mission aligned private equity, with a long-term focus, not driven by exits. |
Investor
| NAME | Triodos Organic Growth Fund |
| INVESTOR DESCRIPTION | Triodos Organic Growth Fund, managed by Triodos Investment Management, offers investors the opportunity to participate in the expanding sustainable lifestyle and organic consumer sector in Europe. The fund typically takes a 15-25% minority stake in privately owned, sustainable consumer goods related companies, and delivers positive social and environmental impact by contributing to the long-term development of values-driven companies. With this fund, Triodos Investment Management is pioneering a new model for impact investing: mission-aligned private equity with a long-term focus, not driven by exits. |
Investee
| NAME | Naty AB |
| SECTOR | Sustainable consumer goods |
| GEOGRAPHY | Based in Sweden – operating globally |
| INVESTEE BUSINESS MODEL | Naty AB was founded in 1994 by Marlene Sandberg to offer an alternative for disposable diapers and the enormous waste they produce. She successfully launched a biodegradable and environmentally friendly disposable diaper, followed by lines of complementary baby care products, female care products and eco clothing for babies and children. Today, Naty has grown into a professional FMCG multinational company that offers an ecological alternative in 18 countries on four continents and enjoys a strong authentic brand recognition and popularity amongst eco conscious consumers. Apart from an ongoing effort to develop a product from 100% renewable and organic raw materials, Naty ultimately aims to establish a ‘cradle to cradle’ concept for its products, including making them 100% compostable. |
| MOTIVATION FOR INVESTMENT | Triodos Organic Growth Fund invests in companies that inspire through their environmentally friendly products and production methods, in combination with socially responsible business practices and impact. Naty is a perfect fit, as it uses natural and renewable materials in its products whenever possible and continuously strives to improve on sustainability without compromising on performance and quality. In the best way possible, the company truly expands consumer’s choice for products that are great to use and contribute to a better world. |
Investment
| INSTRUMENT | Equity |
| INVESTMENT SIZE | Minority stake, with board position |
| SOURCE OF DEAL | Internal scan based on the fund’s investment criteria including authentic commitment to consistent values-based products and organization, mission-aligned co-ownership, experienced and qualified management team, and a company with competitive product positioning and strong market position. |
| STAGE OF COMPANY AT TIME OF INVESTMENT | Growth |
| PURPOSE OF INVESTMENT | Naty wanted to consolidate shareholders in favor of one strategic, mission-aligned shareholder. Furthermore, the investment by Triodos Organic Growth Fund supports Naty in its independent international growth strategy and strengthens its exemplary role. |
| INVESTMENT IMPACT OBJECTIVES | To enhance/ensure sustainable consumption. |
| IMPACT METRICS TRACKED ON INVESTMENT | • Percentage renewable content in products & packaging • Eco certification of suppliers and products |