In this OpEd, GIIN Research Director, Abhilash Mudaliar, shares insights about the financial performance of impact investments. Drawing on findings from GIIN Perspectives: Evidence on the Financial Performance of Impact Investments, Abhilash illustrates how impact investments can achieve market rate returns, depending on fund manager selection, and calls for increased transparency of financial and impact performance data to enable financial advisers to make more informed portfolio allocation decisions for clients, allow new players to more confidently develop market entry strategies, and allow both to set well-informed performance expectations and more accurately evaluate performance.