ImpactAlpha provides a critical analysis of Y Analytics, an impact measurement arm of TPG Growth’s Rise Fund, recently launched by TPG Growth and Bono at the Davos World Economic Forum. Some concerns have been raised regarding the methodology, which attempts to put a monetary value on social impact, including that it may rely too heavily on studies rather than feedback and that it is too divergent from current industry norms. However, as mentioned in a quote from Kelly McCarthy, the GIIN’s Director of Impact Measurement and Management, strengthening impact measurement and management and working to create common standards will be a positive externality of Y Analytics’ work.