In this article, Landrum demonstrates how and why millennials are interested in impact investing. Specifically, she includes data from both US Trust and World Economic Forum surveys about millennials interest and involvement in impact investing. “Millennials are investing in organizations that prioritize the greater good more than any previous generation...They want to make strategic investments with the intention of positively impacting the world. In a survey of 684 investors, millennials were found to make more ‘social impact investments’ than any other segment of America.”

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