In this article, Anne Field covers the launch of the GIIN's issue brief, The Business Value of Impact Measurement. Fields quotes GIIN Research Director Abhilash Mudaliar about the significance and purpose of the research, “We wanted to understand the different ways impact investors use impact measurement data as a strategic and operational tool to drive business value for themselves and their investees.” She also features the five key drivers of value that investors and investees can derive from impact measurement and management that are highlighted in the report, including a variety of examples that Abhilash references.