Why investing in impact practice is so important

The Guardian discusses impact measurement's potential to bring about improved understanding between funders and beneficiaries.

From original article:

"While organisations' interest in impact practice is more often than not led by funder requirements rather than by internal drivers, a groundswell within the sector is hoping to alter how grant-makers and investors treat the issue. This will also have a knock-on effect on how their beneficiaries view the practice."