In this Forbes article, Rob Kaplan explores why private investors and family offices have swiftly moved to the front-lines of impact investing, allocating their capital to a variety of solutions that provide an array of impact outcomes and financial returns. Kaplan mentions the Global Impact Investing Network’s (GIIN) 2020 Annual Impact Investor Survey, highlighting that nearly all family offices and private investors are considering, or already have, shifted toward sustainable investments of some kind. 

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