This article highlights four key strategies that can help to ensure success when building a new organization to fill a gap in a field. These include: creating a shared value proposition, seeding leadership at the right time, building operational capacity, and planning for sustainability. The GIIN is mentioned/featured throughout the piece, which is written by Nidhi Sahni at Bridgespan, Elena Matsui at the Rockefeller Foundation, and Lauren Hult at Bridgespan.