This article provides an overview of what impact investing is, what it is not, and how wealth advisors and other consultants will play a key role in realizing the GIIN’s future for financial markets, where all investments contribute to positive social and environmental impact. The piece underscores how the GIIN Roadmap for the Future of Impact Investing can help advisors to monitor developments in the field to respond to client demand. It also provides an overview of the five other categories of action required to achieve this vision for the future of financial markets.