Justin Conway makes a case for financial advisors to become more informed about impact investing. He notes, “impact investing is real and growing,” “clients want impact investing options, so financial advisors need to catch up,” and “talking with clients about impact investing can pay huge dividends to your practice” as top reasons. Referencing the GIIN’s 2019 Annual Impact Investor Survey’s findings on predictions for market growth, Conway also states that advisors “can only expect this interest in genuine impact to grow.”

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