This article provides an in-depth interview with Jane Reisman and Veronica Olazabal, about their report supported by The Rockefeller Foundation, Situating the Next Generation of Impact Measurement and Evaluation for Impact Investing. The report explores various ways the impact investment field, and market-based approaches in general, can establish evidence of social and environmental impacts. In the interview, the duo discuss their journey to understanding the state of the impact measurement and evaluation field, highlight key findings from the report, and include examples of a major initiatives the SOCAP community should be aware of.

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