This article highlights how “one of the critical success factors for achieving the SDGs is capital,” and mentions how the financial industry should move forward to “put our capital where our goals are, and use it as a force for good.” Marga Hoek mentions the GIIN’s thought leadership campaign and SDG profiles as an example of calling for “capital for good” to invest in businesses and funds that have a direct impact in achieving the SDGs. Hoek also goes on to explore how large companies are using another method, Corporate Venture Capital (CVC), “to realize their long-term goals for 2020 and beyond based on the SDG agenda.”