This article explores the convergence of social impact investment capital and mainstream venture capital financing the same companies whose customers are the Indian poor.

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"With a staggering increase in capital invested across social ventures-$404.58 million in 2010 as compared to $150.36 million in 2009-private equity/venture capital players are finding a fortune beyond the tip of the pyramid. And, in a turn of focus, interstitially more and more mainstream PE/VC funds are also venturing in this hitherto reserved space of social venture capital funds, making the investment play in the segment dynamic like never before.

"Fathom this: If social VC funds such as Acumen Fund, Gray Matters Capital and Omidyar Network, in tune with their goals, are investing in a lighting and power company D.light Design, which delivers affordable and quality solutions to serve families living without adequate electricity, it's being matched up by investments made by mainstream players such as Draper Fisher Jurvetson India (DFJ), who are driven solely by commercial gains."

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