This article provides coverage of the launch of Impact Investment Australia’s new report, The Benchmarking Impact: Australian Impact Investment Activity and Performance 2016. The article includes key findings from the report, which demonstrate that this “first data set of Australian impact investments has revealed positive financial returns, and strong social and environmental outcomes, impacting the lives of tens of thousands of people.” The article also quotes Rosemary Addis, Co-author and chair of Impact Investment Australia about the significance of the findings: “The report provides a “concrete baseline” to encourage those who remain on the sidelines to enter the impact investment market.”