Published on International Women's Day 2018, this article demonstrates how much of the wealth transferred in the coming decades will end up in female hands. Specifically, the articles comments on how the gender wealth gap is gradually narrowing and, "as money managers seek to attract and serve rich women, and as those women express their values through their portfolios, the impact will be felt within the investment industry and beyond." The article also calls attention to gender lens investing as a growing trend in the market.