In this Free Press Journal article, Jescilia Karayamparambil sits down with Rachel Bass, Senior Manager of Research at the Global Impact Investing Network (GIIN), to discuss impact investors continued support for Indian businesses throughout the COVID-19 pandemic. The article reads, “Bass stated the significance of trust and empathy; urgency among investors about their responsibility on social and environmental effects; partnership; creative approach; and flexibility in investment structure and investment management are embedded in impact investing due to COVID. Investor communities hope to emerge out of a new normal and not an old normal through such alterations.”