This article highlights several key findings from the GIIN's 2018 Annual Impact Investor Survey. Specifically, the piece shares information about growth in the market, investor satisfaction with financial and impact performance, how the market is evolving with more conventional investors making impact investments, some challenges that lie ahead as the industry continues to grow, and more. The article also quotes GIIN Research Director Abhilash Mudaliar about some of the GIIN's priority areas going forward, including, "developing a set of principles for impact investments" and, "how to address fragmentation and bring about a greater degree of standardization in the ways in which we measure and manage impact."

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