Fast Company profiles Ron Cordes, co-chairman of GenWorth, who has embraced impact investing. With nearly 30 years experience in the financial services industry, Cordes plans to use his expertise to create products that will facilitate impact investing, including a "Global Impact 50 Index" of funds that produce social and environmental benefits alongside financial return, and ImpactAssets which is a technology platform to connect investors with investment opportunities.

"'We intend to build an array of products to cover multiple issue areas and geographies across a broad spectrum of asset classes, including both debt and equity,' Cordes says. ImpactAssets is slated to launch in the first quarter of 2011. 'I've never been so excited about getting up in the morning. Philanthropy alone won't solve the world's biggest problems; I see a higher social purpose and a real opportunity to move the ball forward and make a difference.'"

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