Impact Investment Starts with Understanding Impact

In this article, Jim Gibbons, CEO of Goodwill Industries International, demonstrates how the rise of impact investing is influencing traditional donors, big institutions, and foundations to invest in solutions to social and environmental issues that also generate a positive financial return. Gibbons also emphasizes how impact investing encourages organizations to utilize social metrics and data, and underscores how, “measuring an organization’s social impact is essential for effective participation in the impact economy.”