'Impact Investing' Teeters on Edge of Explosive Growth

On the heels of SOCAP10, this article notes a growing push to view impact investing as an emerging asset class.

From original article:

"The idea that it's possible to marry hard-nosed capitalism and bleeding-heart causes has been around awhile, with philanthropic institutions working hard to be more business-like even as many businesses pay more attention to the social and environmental impact of their operations.

"But the notion that for-profit companies with a social mission at their core could constitute an "asset class" is fairly new. And though there are myriad challenges in making it real, there is genuine progress."