Impact investing is driving real economic returns and positive change

In this CEO Magazine article, author Fiona Macintyre explains how impact investing is moving the needle when it comes to proactively deploying capital towards specific, measurable societal and environmental goals while generating economic returns. Zarmeen Parvi, Senior Advisor for Australia and New Zealand at the Global Impact Investing Network (GIIN) is quoted in the article adding that, “Investors now want to ‘intentionally’ manage their impact and understand their impact footprint. From institutional investors to retail mum and dad investors, they want to see how their investment creates ‘real-world outcomes’ that are positive for people and the planet.”