Impact Investing in the Poor, the Next Big Thing

This article in the East African daily newspaper details the findings of a report from J.P. Morgan and the Rockefeller Foundation.

From original article:

"Over the next 10 years, investors across the world will not just be preoccupied with financial returns, but will also pay closer attention to the social, environmental and development impacts of their activities, says a report.

"This will see impact investment, as this trend is known, rake in up to $667 billion in profits over the period and achieve the billing of the newest emerging asset class of the next decade, according to the report prepared by JP Morgan and Rockefeller Foundation.

"It indicates that market opportunity for investment is vast, including among the poor population, who earn less than $3,000 a year.

"In this category of the population, the potential for invested capital is estimated at between $400 billion and $1 trillion over the next 10 years, realising profits of between $183 billion and $667 billion."