In this WSJ Pro article, Luis Garcia covers the increased demand for impact investing that investors have been witnessing in recent years, as well as the need to create a universal set of measurement methods, due to the growing numbers and variety of stakeholders. Garcia discusses this with Kelly McCarthy, Director of Impact Measurement and Management at the GIIN, who believes that there is “still so much innovation and creativity that needs to be fostered” in regards to impact measurement approaches.

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