An article published in the Wall Street Journal China was translated and featured on the Next Billion website. The article discusses impact investing in China.

"Triple bottom line investing is another term people use interchangeably with impact investing, in which investors seek to create environmental and social benefits alongside profits from their investments. As the name suggests, in addition to certain financial returns, investors are also looking for quantifiable social and environmental performance indicators to measure the success of their investments. According to a 2010 J.P Morgan/Rockefeller Foundation report entitled Impact Investments: An emerging asset class, the size of impact investments worldwide could reach USD 400 billion to one trillion in the next 10 years. At the recent World Economic Forum in Davos, the organizers convened several important discussions among leading investors to look at the prospect of impact investing over the coming two decades."