In this article, Patrick Durkin examines how impact investing is gaining traction among a new generation of entrepreneurs and wealthy families and individuals. He shares insights about this shift from three industry leaders, including: Danny Almagor, founder and chief executive of investment fund Small Giants, Abigail Noble, chief executive of The ImPact, and GIIN CEO Amit Bouri. Specifically, the article explores how demand for impact investments is increasing, why investors are shifting to align investments with their values, how the UN Sustainable Development Goals (SDGs) are supplying a framework for investors to get involved, and more.

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