In this article for CNBC, Brandon Gomez examines the role of millennials in the impact investing space, citing studies which find that members of this generation are increasingly considering social impact when making investment decisio­­ns, and are twice as likely to invest in companies that incorporate environmental and social practices. Gomez adds that the “democratization” of investing through various technological advancements, such as apps, has made impact investing easier and more accessible than ever before, and appeal to millennials in particular.