In this Arab News article, Keith Fernandez notes that impact investing has become more attractive to venture capital firms in MENA since the start of the COVID-19 crisis. Keith reports, according to the GIIN’s 2020 Annual Impact Investor Survey, 73 percent of 294 leading investors said they would maintain or increase their planned outlay for 2020. Along similar lines, Medea Nocentini, co-founder and CEO of C3 (Companies Creating Change), believes, “most social enterprises not only survived during the COVID-19 pandemic but also thrived. This proves that companies creating change are the future.”