This Reuters article discusses the widespread trend of gender lens investing and interviews several female executives in the impact investing industry, including Sapna Shah, Director of Strategy for the GIIN. Author Sarah Shearman examines the rapid growth in popularity of the practice, including a recent 73% increase in the value of private funds with a gender focus. Shearman also mentions that the anticipated shift of private wealth towards women and millennials in the West will only serve to continue this trend of investing to reduce gender inequality. 

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