This article explores the interest among private investors to finance social and environmental businesses in times of government cutbacks, citing a report from J.P. Morgan and The Rockefeller Foundation.

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"Impact investing is related to social finance and JP Morgan's head of global research Nick O'Donohoe recently put out a report which called it an emerging asset class.

"Like social finance, impact investing aims to have a social or environmental impact, but is normally directed at the developing world and those on incomes of less than $3,000 a year.

"So far, this form of investing has been dominated by charities and philanthropists, but there is evidence it can produce good returns."

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