Global demographic trends causing huge amounts of private wealth to shift to women and millennials are helping to drive the growth of the impact investing industry. It is estimated that women will hold about a third of the global total of private wealth by 2020 and about $7 trillion will be acquired by millennials. Both demographic groups are also likely to make investments aligned with their social and environmental values. This article elaborates on the influence of women and millennials, and proposes ways for the impact investing industry to capitalize on this momentum.

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