January 07, 2012
The Economist published an article on B Corps, featuring Patagonia founder Yvon Chouinard.
From original article:
"To qualify as a B Corp, a firm must have an explicit social or environmental mission, and a legally binding fiduciary responsibility to take into account the interests of workers, the community and the environment as well as its shareholders. It must also publish independently verified reports on its social and environmental impact alongside its financial results. Other than that, it can go about business as usual."