At the Heart of Impact Measurement, Listening to Customers

This article examines how using customer centric data to measure impact— though “not a silver bullet for measuring impact—holds much promise for understanding social performance while simultaneously collecting data to further business goals.” The piece mentions data from the GIIN’s 2017 Annual Impact Investor Survey and includes a case study from the Impact Programme, CDC Group, and Acumen that shares “guidance on how to use customer centricity to meet data collection needs for both business and social performance measurement.”