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    A casual reader of international news might assume that New York's big event two weeks ago was US President Barack Obama's maiden speech to the UN. Rather, it was the formal launch of the Global Impact Investing Network (GIIN), a platform important enough to bring together Bill Clinton, JPMorgan, the Rockefeller Foundation, Al Gore, Bill Gates and a small group of other institutions.

    So what is GIIN? And what is "impact investing"?

    The second question first. Impact investing is the term given to a new class of investing that generates a financial return alongside a social or environmental benefit. The GIIN website describes it as driven by "the shared conviction that creative investments can play a crucial part in addressing social and environmental challenges. This investment interest is sparking the emergence of a new industry that operates in the largely uncharted area between philanthropy and a singular focus on profit-maximization (emphasis mine)".

    How big can impact investing get? A report by the Monitor Institute, the research arm of Monitor, a consulting firm, suggests that impact investing could grow to $500 billion within a decade.

    For some, impact investing is just the latest jargon in the social change arena. Various terms have been coined to capture the complex range of actors and motivations in this space - social entrepreneurs, corporate social responsibility, triple bottom line, social markets and so on. But while each of these has merit, what was missing was a coalescing force that could pull these energies into a "sector".

    Much like the origin of planets, the hybrid social change space has witnessed a whole lot of gas and dust, looking to cool and coalesce around a core idea that can then exert an increasing gravitational force to attract more gas and dust. The key condensation criterion is the ability to create a common grammar for diverse players to come together and have conversations. Measured on this scale, "impact investing" seems a likely winner.

    To the first question, then. GIIN has been launched by a small handful of institutions with the intention of creating coherence in this space. Among the key activities that GIIN will take up is the creation of a scoring system called IRIS - Impact Reporting and Investment Standards. When completed, IRIS will provide a common framework for measuring social and environmental impact of investments, thereby allowing the various stakeholders to come together. In other words, the grammar.

    There are other contenders, however. Two weeks ago, San Francisco saw the second annual conference on "Social Capital Markets", with 1,000 delegates from at least 30 countries. And in a few months, Cornell University will host a "Net Impact" conference, which will, in its words, "bring together the players behind the sustainable global enterprise movement, including sustainability and corporate responsibility practitioners, social entrepreneurs, and non-profit leaders". Sounds like a lot of competing forums for condensation work.

    The big players, however, are beginning to cast their lot. Jamie Dimon of JPMorgan Chase (the only banking chief to emerge from the financial crisis with a larger halo) said: "We're very excited by the momentum behind the GIIN -(it) can provide the framework and catalyst to help evolve from a primarily fragmented industry to a mature market."

    Irrespective of which of these networks succeeds, the essential thread holding these players together is what is really exciting: the quest for a new way of thinking about markets and their intersection with social issues, the acknowledgement that the world we live in has too many challenges to be ignored, the possibility of giving meaning to one's work while pushing the boundaries of innovation and networks of knowledge.

    And, in all this excitement, what of India? One of GIIN's directors is Pawan Mehra of Intellecap, a firm focused on social enterprises. His presence is symbolic of India being one of the hotbeds of action for the impact investing space. Our importance stems from a number of factors: We face enormous social challenges, many of which would be very well served by the principles of impact investing; we have a large and growing pool of entrepreneurs; and, we have already seen proven examples of scaled-up ideas that have worked in the hybrid social/markets space.

    The potential of impact investing doesn't mean that there are no concerns-indeed, this emerging field is throwing up many new questions even as old ones get answered-about the limits of greed and ambition as motivators of social change; about the relevance of ethics and values; about the thin-but important-line between profit and profiteering.

    These questions will need to be answered as the field evolves. And here, networks such as GIIN can help by not just getting the grammar right, but also the spelling.

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    On September 30th, GIIN Investor's Council member Triodos Bank launched a capital raising issue, driven by strong growth across the bank's activities.

    Over the next three to four years, Triodos Bank expects to double its balance sheet total, customer numbers and lending to sustainable companies.The financial crisis has led to unprecedented interest in Triodos Bank's sustainable approach to banking. The capital raising will help support the growth of the Bank's sustainable loan portfolio, with an extra EUR 90 million needed to meet growing demand for Triodos Bank finance. The capital raising will take place in The Netherlands, Belgium, United Kingdom, Spain and Germany, and is set to run until 17 November 2009.

    Triodos Bank's CEO Peter Blom says: "New capital will enable us to lend to even more to sustainable projects and companies. Our growth is faster than foreseen; we continue to thrive despite the financial crisis, and have no shortfall of capital. This year we have grown faster than ever before, with more than an 18% increase in our customer numbers since January 2009."

    Peter Blom: "If nothing else, the financial crisis has taught us that it pays to choose sustainable."

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    Two events this month should give believers in social finance a lift. On September 1st nearly 900 people, from institutional investors to social entrepreneurs, gathered in San Francisco for SoCap09, a conference dedicated to building "social capital markets". The event was abuzz with novel ideas such as a "social stock exchange" and "sustainable hedge funds".

    And on September 25th, at the meeting of the Clinton Global Initiative in New York, the Global Impact Investing Network (GIIN) was due to be launched. This is, in effect, a commitment to create a new asset class - impact investing - yielding a financial return alongside a social or environmental benefit. The network's 20 or so members include big banks (Citigroup, Deutsche Bank, JPMorgan), philanthropic institutions (such as the Bill & Melinda Gates Foundation and the Rockefeller Foundation), the Acumen Fund, which invests charitable donations in firms supplying health care, clean water and so forth in Africa and India, and Generation Investment Management, a green-tinged fund manager co-founded by Al Gore.

    The GIIN's goal is to share information on what works and what does not, to agree on common language and measures of performance, and to lobby for helpful laws and regulations. The creation of just such an organisation was a priority set out earlier this year in a report by the Monitor Institute, the research arm of Monitor, a firm of management consultants. If this group succeeds, the report argued, within five to ten years impact investing could grow to $500 billion, around 1% of the world's total assets under management in 2008.

    Sir Ronald Cohen, Social Finance: "This reminds me of private equity in the early 1980s, just before it started to grow," he says. It was only when the disparate private-equity firms got together and formed a network that things really took off, not least because they began to standardise and speak with one voice to regulators about what the industry needed to thrive. He hopes the same will now be true of impact investing. As a participant in the GIIN puts it, the real test will be "whether people put their money where their mouth is. Will you see deals done together?"

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    The Bill & Melinda Gates Foundation plans to offer $400m in loans, equity investments and guarantees over the coming months, in a pioneering move away from traditional grants.

    "We are using a conservative approach to leverage our balance sheet," said Alexander Friedman, the foundation's chief financial officer and a former investment banker. "This gives us a $400m envelope beyond our programme budget of firepower to do deals for the poor."

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    Acumen Fund partners with design firm IDEO on a project called Ripple Effect. Ripple applies a design perspective to address gaps in the local water value chain that serve impoverished communities in the developing world.

    A number of for-profit and nonprofit companies have emerged in places like India and Kenya to provide the poor with clean, safe water. But these companies still face hurdles in distributing water to households and making sure the water stays clean.

    Acumen Fund, a nonprofit global venture fund focused on alleviating poverty, has invested in a handful of water companies in India and became aware of the problems its entrepreneurs were facing. Design firm IDEO partnered with Acumen to work with water entrepreneurs in India and Kenya. They dubbed their project Ripple Effect and secured $2.6 million in funding from the Bill and Melinda Gates Foundation.

    "The challenge was how do we close the last mile of the journey of water to people's houses—and keep it clean?" says Sangeeta Chowdhry, the Ripple Effect project manager at Acumen Fund.

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    Standard Bank has teamed up with the Alliance for a Green Revolution in Africa (AGRA) to create an innovative fund for Africa's smallholder farmers. The fund will operate in Ghana, Mozambique, Tanzania and Uganda, opening loan opportunities to smallholder farmers and small- and medium-sized agricultural businesses previously considered too risky for lending.

    AGRA and other partners are providing a US$10 million loan guarantee fund, and in turn, Standard Bank is making US$100 million available for lending over three years.

    Lack of access to finance is a major obstacle that prevents farmers from investing in good seeds, fertilisers and small-scale irrigation needed to raise farm productivity and generate profit. As a result, their yields remain one-quarter below the global average, leading to dependency on food imports and chronic food insecurity. Similarly, little or no commercial financing has been available to entrepreneurs seeking to build businesses that could boost Africa’s food production and increased profits.

    African banks have typically avoided lending to smallholder farmers and to the agriculture sector because of high perceived risks by banks, farmers’ lack of collateral; the high costs of servicing rural areas; and production risks that come from unreliable rainfall, lack of irrigation, crop diseases, and price volatility.

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