NYTimes reporter Paul Sullivan covers the increasing interest and activity around impact investing, highlighting the involvement of the Keller family foundation, Bank of America, Morgan Stanley, and others.
From original article:
"But interest in impact investing, which has been around for more than a decade, is growing and changing. According to the Forum for Sustainable and Responsible Investment, some $3.74 trillion, or 11 percent, of total United States assets under management were placed in sustainable investments in 2012. This was a fivefold increase from 1995."