This article sheds light on the rise of impact investing among millennials. Specifically, the piece demonstrates how this generation is or will be experiencing a transfer in wealth, and is seeking opportunities to invest it responsibly. The piece includes examples of millennials who are already active in impact investing, such as some members of the ImPact, and quotes GIIN CEO Amit Bouri about the increase in client demand for more impact investing products that will align with investors' values.