Forbes interviews Kevin Jones, Co-founder and Convener of SOCAP, a multi-platform organization dedicated to the flow of capital towards social good.

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"Conceptually, we’ve come a long way; the idea that you can make money investing in for profit companies focused on solving social and environmental problems is no longer regarded as kind of a crazy idea, something heretical and out on the fringe. The demand, just within the U.S. has been sized at more than $100 billion, while other reports talk about a global demand for impact investing in five years that's an order of magnitude larger."

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