The Global Alliance for Improved Nutrition (GAIN) was launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with partners, GAIN aims at making healthier food choices more affordable, more available, and more desirable in order to improve overall nutrition outcomes for all people, but especially the most vulnerable. They develop and support business models that are sustainably implemented, connect and collaborate with like-minded governments and partners to maximize their impact at scale. Based in Geneva, Switzerland.