What You Need to Know About Impact Investing

  • What is impact investing?

    impact investments
    im·pact in·vest·ments
    NOUN: Investments made into companies, organizations, and funds with the intention to generate social and environmental impact alongside a financial return.

    Impact investments are investments made into companies, organizations, and funds with the intention to generate social and environmental impact alongside a financial return. Impact investments can be made in both emerging and developed markets, and target a range of returns from below market to market rate, depending on investors' strategic goals. 

    The growing impact investment market provides capital to address the world’s most pressing challenges in sectors such as sustainable agriculture, renewable energy, conservation, microfinance, and affordable and accessible basic services including housing, healthcare, and education. 


  • Core characteristics of impact investing

    The practice of impact investing is further defined by the following four core characteristics:

    INTENTIONALITY An investor’s intention to have a positive social or environmental impact through investments is essential to impact investing. 

    INVESTMENT WITH RETURN EXPECTATIONS Impact investments are expected to generate a financial return on capital or, at minimum, a return of capital. 

    RANGE OF RETURN EXPECTATIONS AND ASSET CLASSES Impact investments target financial returns that range from below market (sometimes called concessionary) to risk-adjusted market rate, and can be made across asset classes, including but not limited to cash equivalents, fixed income, venture capital, and private equity. 

    IMPACT MEASUREMENT A hallmark of impact investing is the commitment of the investor to measure and report the social and environmental performance and progress of underlying investments, ensuring transparency and accountability while informing the practice of impact investing and building the field. 

    Investors’ approaches to impact measurement will vary based on their objectives and capacities, and the choice of what to measure usually reflects investor goals and, consequently, investor intention. In general, components of impact measurement best practices for impact investing include:

    - Establishing and stating social and environmental objectives to relevant stakeholders
    - Setting performance metrics/targets related to these objectives using standardized metrics wherever possible
    - Monitoring and managing the performance of investees against these targets
    - Reporting on social and environmental performance to relevant stakeholders

  • Why impact investing?

    Impact investing challenges the long-held views that social and environmental issues should be addressed only by philanthropic donations, and that market investments should focus exclusively on achieving financial returns.

    The impact investing market offers diverse and viable opportunities for investors to advance social and environmental solutions through investments that also produce financial returns.

    Many types of investors are entering the growing impact investing market. Here are a few common investor motivations: 

    • Banks, pension funds, financial advisors, and wealth managers can PROVIDE CLIENT INVESTMENT OPPORTUNITIES to both individuals and institutions with an interest in general or specific social and/or environmental causes.
    • Institutional and family foundations can LEVERAGE SIGNIFICANTLY GREATER ASSETS to advance their core social and/or environmental goals, while maintaining or growing their overall endowment.
    • Government investors and development finance institutions can PROVIDE PROOF OF FINANCIAL VIABILITY for private-sector investors while targeting specific social and environmental goals. 
  • Who is making impact investments?

    Impact investment has attracted a wide variety of investors, both individual and institutional. 

    • Fund Managers
    • Development finance institutions
    • Diversified financial institutions/banks
    • Private foundations
    • Pension funds and insurance companies
    • Family Offices
    • Individual investors
    • NGOs
    • Religious institutions
  • How do impact investments perform financially?

    Impact investors have diverse financial return expectations. Some intentionally invest for below-market-rate returns, in line with their strategic objectives. Others pursue market-competitive and market-beating returns, sometimes required by fiducuary responsibility. Most investors surveyed by the GIIN in 2016 pursue competitive, market-rate returns.

    Respondents also report that portfolio performance overwhelmingly meets or exceeds investor expectations for both social and environmental impact and financial return, in investments spanning emerging markets, developed markets, and the market as a whole.

    Although very few investors report significant risk events in their impact investing portfolios, business model execution and management is by far the most often cited contributor to risk.

    In June 2015, to provide more concrete data on the financial returns of impact investments, the GIIN and Cambridge Associates published Introducing the Impact Investing Benchmark, the first comprehensive analysis of the finanical performance of market rate private equity and venture capital impact investing funds.


    Click here for more information from the Impact Investing Benchmark report > 

  • Global examples of impact investing

    These impact investments illustrate the diverse ways that investment capital can be used to generate positive social and/or environmental impact alongside financial returns. 

    Explore how impact investing is improving the lives women in Bolivia, the people and environment of Mongolia, and bilingual communities the United States.

  • Impact investing funds

    Many impact investors choose to invest through funds whose social, environmental, and financial goals match their own. Managed by the GIIN, ImpactBase is the online global directory where investors go to find impact investment products.

  • How big is the impact investing market?

    Impact investing is a relatively new term, used to describe investments made across many asset classes, sectors, and regions. As a result, the market size has not yet been fully quantified. However, the aggregate assets noted below indicate that the market is substantial, with significant potential for growth.

    Please note, the data featured above is from the 2016 Annual Survey. The latest data is available in the 2017 Annual Impact Investor Survey, and will be updated here, soon.

  • What is the current state of the impact investing market?

    While some investors have been making impact investments for years or even decades, in recent years there has emerged a new collaborative international effort to accelerate the development of a high- functioning market that supports impact investing. While this market is still relatively new, investors are optimistic overall about its development and expect increased scale and efficiency in the future.

    Impact investors generally recognize broad progress across key indicators of market growth...


    ... but also acknowledge that some challenges remain.

  • Where can I go for more information?

    The GIIN builds critical market infrastructure and supports activities, education, and research that help accelerate the development of the impact investing field. Be sure to check out the following resources:


    IRIS is the catalog of generally-accepted performance metrics.


    ImpactBase is the searchable, online database of impact investment funds and products designed for investors.

    Career Center

    The GIIN Career Center is for job openings in impact investing.

    Training Program

    The GIIN offers specialized impact investment training to investors.

    If your organization is interested in deepening its engagement with the impact investing market by joining a global community of like-minded peers, please consider GIIN membership. Click here to learn more about membership.