Promise and Progress: Market-Based Solutions to Poverty in Africa

Monitor Inclusive Markets May 24, 2011 Michael Kubzansky, Ansulie Cooper, Victoria Barbary

With the release of Promise and Progress, Monitor Group concludes a 16-month research project on the operations of 439 enterprises in nine sub-Saharan nations, enterprises which are active in 14 sectors and seek to use market mechanisms to improve the lives and livelihoods of people living at the bottom of the economic pyramid. These "market-based solutions" (MBSs) engage poor people as customers, offering them socially beneficial products at prices they can afford, or as business associates - suppliers, agents, or distributors - providing them with improved incomes. The report shows conclusively that MBSs make a significant difference in the fight against poverty by delivering social impact in a sustainable way, at scale.

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